Last updated: August 2026
La Casa de Rubén A.C. respects your privacy. This policy explains what data we collect, how we use it, and your rights.
What data we collect
When you donate, we collect your name, email, and optionally your phone number. For tax receipts, we may also collect your RFC, business name, postal code, and tax regime. Payment processing is handled by Stripe and PayPal - we never store credit card numbers.
Analytics
We use Google Analytics 4, Google Ads (conversion measurement and remarketing), our own server-side analytics, the Meta pixel (Facebook and Instagram) and its Conversions API — which reports those same donations from our server, subject to the same permission as the pixel — to understand how the site is used, measure our campaigns and show them to people who might join in. IP addresses are anonymized in our own analytics and are never sent to Meta. In Europe, the UK, Switzerland, the United States and other countries none of this loads until you accept; elsewhere you can turn it off whenever you like from "Cookie preferences", at the bottom of the page. You can also manage personalized advertising at aboutads.info/choices and youronlinechoices.eu.
How we use your data
We use your data to process donations, send receipts and thank-you emails, and - if you opt in - to send newsletter updates and WhatsApp messages about our community activities.
Data sharing
We do not sell, trade, or rent your personal information. We share data with payment processors (Stripe, PayPal) and email delivery services as necessary to fulfill your donation, and — if you accepted measurement cookies, or did not reject them in countries where the law does not require asking beforehand — browsing data with Google and Meta (Facebook and Instagram) to measure and target our campaigns. In that case we also share your email address in hashed form (SHA-256, never in plain text) together with the amount, currency and frequency (one-off or monthly) of your donation: with Google from your browser (Google Ads enhanced conversions) and with Meta from our own server (Conversions API), which is the only way to report OXXO or SPEI payments and the renewals of a monthly donation, because by then no page is open any more. That transmission to Meta may include, hashed in the same way, your name, your phone number and the location details the payment processor gave us (city, state, postal code and country), along with the identifiers Meta's own pixel stored in your browser and an internal identifier of your donor record, hashed as well. We never share your RFC or the rest of your tax details with advertising platforms, and if you reject measurement cookies — or if your country requires accepting them and you did not — none of this is sent, neither from your browser nor from our server.
Your rights
You can request access to, correction of, or deletion of your personal data at any time by emailing us. We comply with applicable data protection regulations. Deletion reaches our own systems immediately; if we had already shared your hashed email with Google or Meta, we also file the erasure request with those platforms, which resolve it on their own timelines and under their own policies.
